My front desk coordinator of 2 years seems overwhelmed by the job. She seems unfocused and today asked me what her priorities are. I told her she needed to answer the phone, keep the schedule full and collect payments. But she gives me a deer in the headlights look.
She looked confused, because you gave her a sky-high response to her question about priorities. She wasn’t really asking, What am I supposed to be doing? but HOW am I supposed to do this? and HOW will I know if I’ve done a good job? She needs specific expectations that defines the desired measurable results. For example, instead of “answer the phones” she needs an expectation like this:
- Answer 90% of calls within 3 rings, greeting callers with your name, the name of the practice and a question about how you can help so that callers are reassured about our quality, friendliness and professionalism.
- Convert 80% of inquiries into new patient appointments. Track those who don’t appoint and call them within 2 months to see if they will come in.
Ideally, these expectations are codified in a job description. Once you have created these expectations, meet with her to analyze the gap between what she is doing now and what you want her to be doing. Then create a plan to close that gap.