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Dear Sharyn

I’d love to drop kick my insurance plans and just be fee for service. In fact, I was all set to do that this year until one of my colleagues told me that after leaving Delta she lost so many patients, her schedule is now so empty she hears crickets. She even let one of her hygienists go. Now I’m afraid to make any changes. What do you suggest?

N.S., Ohio

Dear N.S.

The plan I use to help dentists change their relationship with insurance generally works flawlessly. Dentists retain their patients and regain their sanity. BUT – there are some circumstances where one should proceed with caution. It will be a rockier process if patients see your practice as inter-changeable with other local offices and if they have an intractable insurance mindset. For example, if you practice in a military town or in a place where most patients work in the same industry with the same benefits plan, then these patients may not stay with you.

You can successfully phase out of insurance when your patients believe that their relationship with you and your team is so unique and valuable that they would be willing to incur additional costs. Therefore, it’s critical that if you want to go FFS, you provide exemplary customer service and establish a reputation that distinguishes your practice from others in your community.

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Inspired Us to Dream Bigger, and it Works

“As an Office Manager, I’ve seen a great difference in my practice since starting with Sharyn. Three years ago our staff was in turmoil with a lot of infighting and gossip and some jealousy directed towards me.

I had given up because everything I did was judged. Now I have learned to have more one-to-one communication and by being more vulnerable with individuals I found my leadership voice. As a team, we’re all focused on the same goals.

Last year, in August we produced $88,000. This year we’re on track to produce $111,000 this month. I know it’s because we learned how to follow through with patients and communicate our expectations while building our systems.

Sharyn has gotten us out of our comfort zone and inspired us to dream bigger and it works.”

–Sharon St Pierre, Sperbeck Dental Care

The Stress-Free Guide to Attract World-Class Dental Employees

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